工作职责： Develop the business strategy, implement the marketing plan to drive the business, support products launch.  Develop and maintain the cooperation and good relationship with channels and partners to create business opportunities, and enhance the communication and products/company awareness to more target customers.  Propose business plan with total solutions to the channel clients and partners, which includes marketing plan, sales incentive plan, sales material, sales script, complain handling plan and so on.

工作职责： Develop and implement marketing strategies and plan for customer segment, wealth management, business banking, and customer transaction banking.  Initiate and implement the various campaigns based on customer findings through the researches and surveys to boost the acquisition of new customers and sales volume for business units.  Develop the channels and communication platform to enhance the branding, sub-brands and products awareness and reputation.

工作职责： Develop and implement business strategies, CVP (Customer Value Proposition) and programs to drive business performance in the affluent customer and potential / pipeline customer segment.  Propose and develop customer reward program, the financial solutions / products bundling program to increase customers’ product holdings and loyalty based on customer segmentation, financial needs, risk tolerance and financial market trends.  Initiate and implement the theme campaigns including customer promotions and frontline (sales/branches) competitions to boost customer acquisition, upgrading and sales volume.  Develop the alliance marketing cooperation and 3rd party channels to acquire new customers, expand brand impact and support business performance.  Work cross functionally to develop and manage cross border project with group and overseas branches.